Module Units

  • Module 3, Unit 1: Purchaser devotion through value 2017-07-26
  • In this unit you will learn how to: Define purchaser worth and purchaser Gratification, Understand the difference between purchaser Gratification and purchaser devotion, Discuss attracting new users and retaining current clients by developing relationship marketing.
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  • Module 3, Unit 2: SERVQUAL and amenity value models 2017-07-26
  • In this unit you will learn how to: Separate a product’s value in its value dimensions, Close the amenity value gaps, Estimate the Return of value, quantify amenity productivity.
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  • Module 3, Unit 3: Tools to Analyze and Address, amenity value delinquents. 2017-07-26
  • In this unit you will learn how to: quantify amenity value, Implement all necessary marketing tools for amenity value estimation and usage, Use marketing tools in judgement making in enhancing the already existing amenity value.
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Tourism & Hospitality

Tourism & Hospitality.

In this unit you will learn how to: Define purchaser worth and purchaser Gratification, Understand the difference between purchaser Gratification and purchaser devotion, Discuss attracting new users and retaining current clients by developing relationship marketing.

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
PROJECT NUMBER – 562222-EPP-1-2015-1-EL-EPPKA3-PI-FORWARD