Module Units

  • Module 2: Unit 1: Amenities Characteristics of Hospitality and Tourism Marketing 2017-07-26
  • In this unit you will learn: Describe a amenities philosophy, Identify four amenities characteristics that affect the marketing of a hospitality or travel product, Explain marketing strategies that are very efficient in the hospitality and travel industries.
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  • Module 2, Unit 2: Electronic Marketing: World Wide Web Marketing, Database Marketing and Direct Marketing 2017-07-26
  • In this unit you will learn how to: Describe the association between World Wide Web marketing, database marketing, and direct marketing, Evaluate a company’s World Wide Web spot and comment on its marketing potential, Describe how to set up an operational database, Discuss the growth of e-mail marketing, Understand how databases can be practiced to develop direct marketing campaigns .
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  • Module 2, Unit 3: SMM & SMO Activity Arrangements 2017-07-26
  • In this unit you will learn how to: Audit Collective dissemination, Monitor Collective dissemination Manage Collective dissemination, Understand the new type of virtual Public Relations, Reexamination your Collective dissemination presence, Analyzing your Collective dissemination opportunity and threats, Recommending the ideal Collective dissemination strategy Execution Arrangements.
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  • Module 2, Unit 4: The World Wide Web and the Tourist 2017-07-26
  • In this unit you will learn how to: understand the historical progress and key terms related to the World Wide Web, explain how the World Wide Web can be practiced by travelers and travel organizations and categorize different types of travel sites found on the World Wide Web, explain the virtual figures examination process and examine the factors that influence examination rankings and virtual examination behavior; and apply an understanding of co-operatings, marketing and practice experience design to the development of successful tourism World Wide Websites.
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  • Module 2, Unit 5: Google AdWords and Other Tools very efficient in Tourism 2017-07-26
  • In this Unit you will learn: The anatomy of aν examination engine results World Wide Web spot An introduction to examination engine optimization, Tips for promoting your World Wide Web spot An introduction to World Wide Webmaster Central.
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Tourism & Hospitality

Tourism & Hospitality.

In this unit you will learn how to: Describe a amenities philosophy, Identify four amenities characteristics that affect the marketing of a hospitality or travel product and Explain marketing strategies that are very efficient in the hospitality and travel industries.

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
PROJECT NUMBER – 562222-EPP-1-2015-1-EL-EPPKA3-PI-FORWARD